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Hair care brand set to make Super Bowl debut with 30-second spot.
January 26, 2017
By: Christine Esposito
Editor-in-Chief
With co-founder and CEO Carolyn Aronson now the full owner of It’s a 10 Haircare, the brand is set to make its Super Bowl ad debut. A 30-second ad will air in the third quarter of the game. The spot will focus on It's a the brand's core philosophy and also promote its expansion into the male hair care category. It’s a 10 Haircare is the first privately owned, professional hair care company to lock in a prime-time Super Bowl ad spot, according to the company. “We’re thrilled to ...
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